Marketing Operations and Management
|Unit title:||Marketing Operations and Management|
|Level:||Postgraduate Diploma – Level 7|
Main aims of the Unit
The main aim of this unit it to introduce students to the key practical dimensions of marketing management, including marketing research, marketing strategy, marketing communications and operational management and also highlight the way the different functions need to be integrated. The unit aims to bring all the marketing dimensions together with a view to implementing them in a real business environment.
The unit will enable students to:
Main Topics of Study
Learning Outcomes for the Unit
Upon successful completion of the course students will be able to:
Learning and teaching methods/strategies used to enable the achievement of learning outcomes:
Learning takes place on a number of levels through lectures, class discussion including problem review and analysis. Formal lectures provide a foundation of information on which the student builds through directed learning and self-managed learning outside of the class. The students are actively encouraged to form study groups to discuss course
Assessment methods which enable student to demonstrate achieving the learning outcomes for the Unit:
Project (5000 words) on a topic selected by the candidates which addresses the learning outcomes of the unit
Indicative Reading for this Unit:
Kotler P., Keller K. Marketing Management Global Edition 15th edition Pearson
Alternative Text and Further reading
Guideline for Teaching and learning time (10 hours per credit)
100 Hours - Lectures / Seminars / Tutorials / Workshops:
Tutorial support includes feedback on assignments and may vary by college according to local needs and wishes.
100 Hours - Directed learning:
Advance reading and preparation / Class preparation / Background reading / Group study / Portfolio / Diary
100 Hours - Self managed learning:
Working through the course text and completing assignments as required will take up the bulk of the learning time. In addition students are expected to engage with the tutor and other students and to undertake further reading using the web and/or libraries.