• Diploma in Tourism and Hospitality Management (Level 5)

Management of Hospitality and Tourism

Main aims of the Unit

The main aim of this unit is to highlight to learners to the operations and distinct features of hospitality organisations and management and to introduce them to the management techniques that will maximize the operational effectiveness of organisations in the hospitality industry.

Learning Outcomes for the Unit

Upon successful completion of the course students will be able to::

  • Explain the duties and responsibilities of managers in the hospitality industry
  • Describe the distinctive characteristics of hospitality organisations
  • Comment on the different management approaches and techniques
  • Compare and contrast different leadership styles and comment on their effectiveness
  • Discuss the importance of utilising different groups to achieve the organisational objectives
  • Appreciate the importance of different motivation theories and the way they can be used to have a positive impact on staff motivation

Learning and teaching methods/strategies used to enable the achievement of learning outcomes:

Learning takes place on a number of levels through lectures, class discussion including problem review and analysis. Formal lectures provide a foundation of information on which the student builds through directed learning and self managed learning outside of the class. The students are actively encouraged to form study groups to discuss course material which fosters a greater depth learning experience.

Entry Requirements

  • Certificate in Tourism and Hospitality
  • An approved Certificate or Diploma in a relevant area of study
  • An approved training or vocational certificate in the area of hospitality and/or tourism

Relevant experience is taken into consideration for students 21 years of age and over who have not completed any formal qualifications.

Exemptions

Exemptions are on a subject-for-subject basis and may be awarded at the discretion of the awarding body provided applicants already possess a relevant qualification at an appropriate academic level.

Main Topics of Study

  • What is hospitality?
  • Organisational setting
  • Common factors in organisations
  • Hotel operations and the hospitality industry
  • Distinctive nature of the hospitality industry
  • Nature of service industries
  • Environmental influences
  • Behaviour of people and influences on behaviour
  • Personality
  • Stress at work
  • Nature of the workforce
  • Frustration-induced behaviour
  • Impact of globalisation on hospitality industry
  • Managing diversity
  • Cultural influences
  • Communication process
  • Assimilation and retention of international workers
  • Cross cultural skills
  • Organisational ideologies
  • Objectives and policies
  • Ethical aspects
  • Profit motive
  • Multiple performance objectives
  • Corporate social responsibilities
  • Organisational structures
  • Human relations approach
  • Scientific approach
  • Matrix structures
  • Leadership process
  • Trait theories
  • Styles of leadership
  • Leadership effectiveness
  • Nature of motivation
  • Motivation and job satisfaction
  • Applications of motivation theories
  • Nature of hospitality work
  • Job enrichment
  • Nature of work groups
  • Differences between groups and teams
  • Developing effective groups
  • Group membership
  • Group development
  • Performance of groups
  • Channels of communication in groups
  • Role relationships
  • Role stress

Indicative Reading for this Unit

Main Text

Hospitality Management and Organisation Behaviour L. Mullins, P. Dosser 5th edition (Pearson)

Alternative Text and further reading

Hospitality Management R.Wood (Sage Publications)

Strategic Management for Tourism Hospitality and Events N. Evans 2nd edition (Routledge)

Guideline for Teaching and learning time
(10 hours per credit)

50 Hours - Lectures / Seminars / Tutorials / Workshops:

Tutorial support includes feedback on assignments and may vary by college according to local needs and wishes.

50 Hours - Directed learning:

Advance reading and preparation / Class preparation / Background reading / Group study / Portfolio / Diary etc

100 Hours - Self managed learning:

Working through the course text and completing assignments as required will take up the bulk of the learning time. In addition students are expected to engage with the tutor and other students and to undertake further reading using the web and/or libraries.

Assessment methods

Final Examination: 70%
Coursework: 30%