Business of Tourism and Hospitality
Main aims of the Unit
The main aims of this unit is to introduce the way tourism has developed in the last fifty years and to explain the impact of the tourism industries to national markets worldwide. The unit also highlights the key elements of the tourism product and explains the roles, value and contributions of the travel and tourism intermediaries.
Learning Outcomes for the Unit
Upon successful completion of the course students will be able to:
Learning and teaching methods/strategies used to enable the achievement of learning outcomes:
Learning takes place on a number of levels through lectures, class discussion including problem review and analysis. Formal lectures provide a foundation of information on which the student builds through directed learning and self managed learning outside of the class. The students are actively encouraged to form study groups to discuss course material which fosters a greater depth learning experience.
Relevant experience is taken into consideration for students 21 years of age and over who have not completed any formal qualifications.
Main Topics of Study
Indicative Reading for this Unit
The Business of Tourism (10th edition) J.C. Holloway, C. Humphreys (Pearson)
Alternative Text and further reading
Business Tourism: Concepts and Strategies A. K. Bhatia (Sterling Publishers)
Guideline for Teaching and learning time
(10 hours per credit)
50 Hours - Lectures / Seminars / Tutorials / Workshops:
Tutorial support includes feedback on assignments and may vary by college according to local needs and wishes.
50 Hours - Directed learning:
Advance reading and preparation / Class preparation / Background reading / Group study / Portfolio / Diary etc
100 Hours - Self managed learning:
Working through the course text and completing assignments as required will take up the bulk of the learning time. In addition students are expected to engage with the tutor and other students and to undertake further reading using the web and/or libraries.
Final Examination: 70%