• Certificate in Tourism and Hospitality (Level 4)

Business of Tourism and Hospitality

Main aims of the Unit

The main aims of this unit is to introduce the way tourism has developed in the last fifty years and to explain the impact of the tourism industries to national markets worldwide. The unit also highlights the key elements of the tourism product and explains the roles, value and contributions of the travel and tourism intermediaries.

Learning Outcomes for the Unit

Upon successful completion of the course students will be able to:

  • Explain the reasons behind the growth of the tourism industry
  • Describe the key elements of the tourism product
  • Comment of the environmental impact of tourism worldwide
  • Appraise the contributions of the different types of travel and tourism intermediaries
  • Understand the different types of tourist attractions and tourist motivations
  • Comment of the future developments of the tourism industry

Learning and teaching methods/strategies used to enable the achievement of learning outcomes:

Learning takes place on a number of levels through lectures, class discussion including problem review and analysis. Formal lectures provide a foundation of information on which the student builds through directed learning and self managed learning outside of the class. The students are actively encouraged to form study groups to discuss course material which fosters a greater depth learning experience.

Entry Requirements

  • Three GCSE’s / GCE`O’ levels and one `A’ level or equivalent qualification, or,
  • An approved Foundation Certificate.
  • An approved training or vocational certificate in the area of hotel, catering and/or tourism

Relevant experience is taken into consideration for students 21 years of age and over who have not completed any formal qualifications.

Main Topics of Study

  • Nature of tourism and the tourism product
  • Tourism destinations and the development of travel
  • Conditions favouring the expansion of travel
  • Tourism since World War II
  • Growing importance of business travel
  • All-inclusive holidays
  • Travel motivations
  • Travel facilitators
  • Factors influencing changes in tourist demand
  • International tourist market
  • Economic impacts of tourism
  • Socio-economic impacts of tourism
  • Cultural transgressions
  • Economic benefits to local markets
  • Political and cultural impacts of tourism
  • Legislation protecting the tourist destination
  • Public/private sector interface in the development of sustainable tourism
  • Technology and sustainable tourism
  • Chain of distribution for tourism
  • Integration in the tourism industry
  • Categorisation of destinations
  • Coastal, urban, rural, island and spa tourism
  • Tourist attractions: buildings and heritage, museums and art galleries, parks and gardens, events
  • Business travel
  • Meetings
  • Incentive travel
  • Exhibitions and trade fairs
  • Hospitality sector
  • Structure of the accommodation sector
  • Categories of accommodation
  • Tourist transport by air, water or land
  • Airline business and deregulation of air transport
  • Cruising and ferry services
  • Coach travel
  • Private car travel
  • Role of railways
  • Future developments in transport options
  • Management of visitors
  • Controlling the impact of visitors
  • Nature of government involvement
  • Public sector tourism
  • Tour operators and air brokers
  • Package tour operators
  • Roles of resort representatives
  • The reservation system
  • Travel agency chains
  • Role of travel agents
  • Impact of computer technology
  • Future of travel retailing

Indicative Reading for this Unit

Main Text

The Business of Tourism (10th edition) J.C. Holloway, C. Humphreys (Pearson)

Alternative Text and further reading

Business Tourism: Concepts and Strategies A. K. Bhatia (Sterling Publishers)

Guideline for Teaching and learning time
(10 hours per credit)

50 Hours - Lectures / Seminars / Tutorials / Workshops:

Tutorial support includes feedback on assignments and may vary by college according to local needs and wishes.

50 Hours - Directed learning:

Advance reading and preparation / Class preparation / Background reading / Group study / Portfolio / Diary etc

100 Hours - Self managed learning:

Working through the course text and completing assignments as required will take up the bulk of the learning time. In addition students are expected to engage with the tutor and other students and to undertake further reading using the web and/or libraries.

Assessment methods

Final Examination: 70%
Coursework: 30%